Omission Motion Graphics
Campaign Strategy and Design
Join the Movement.
Omission Brewing is a pioneer in non-alcoholic and gluten-reduced craft beer, which goes hand in hand with an active and balanced lifestyle. This summer campaign encourages consumers to join a figurative movement/revolution, enhancing a feeling of belonging and being social. It also speaks to joining in literal movement, making the most of summer, and being more actively in the moment. The tagline makes non-alc and gluten-reduced offerings feel exciting and new, and it highlights Omission's values.
Balanced Brewing
The campaign speaks to Omission's active-fun lifestyle and people who like to both drink and be active. Playful illustrations in the style of the IPA packaging highlight all the laid back summer activities that are more fun with Omission. The "O" in Omission's logo is animated into bicycle wheels, making it a symbol for movement.
