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Geopath Brand Refresh

Refreshed Brand Materials and Web Design

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Transact Confidently.

Geopath is an organization that specializes in audience location measurement, insights, and market research innovation for Out-of-Home advertising. We set out to help Geopath create a more cohesive and professional brand identity. We developed a robust design system that functions seamlessly across large amounts of print materials, presentations, and web layouts. 

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Geopath

Geopath's new brand features isometric illustrations of cities, buildings, people, and transportation. Their color palette includes a bold teal with pops of yellow, red, purple, and green that allow for for color coding within documents and online.  

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