Drink on the wild side.

There's a new family in town and they're not bucking around. Ok Yellow was tasked with rebranding and expanding Devils Backbone Brewing Company's series of IPAs. It features three core beers – Juicy Magic Juicy IPA, Eight Point American IPA, and Sixteen Point Imperial IPA – with additional seasonal releases. The line centers around a family of anthropomorphic deer with unique identities representative of each beer. The updated brand is quirky, disruptive, and better suited to reach a younger legal drinking age audience.