Lager Product Line Rebrand
Brand Refresh and Packaging Design
Drink Outdoors Together.
The outdoors is really what brings the generations together. It also makes Devils Backbone what it is. This lager packaging refresh is designed is to attract younger outdoors enthusiasts through the light hearted and fun aesthetics of modern outdoor gear while still maintaining a clear classic beer inspiration. This beer truly says “Drink Outdoors Together.”
The Iconic Badge
Each beer features an ownable and iconic badge. The badge shape takes inspiration from classic beer labels while working in tandem with the Devils Backbone logo. This becomes a consistent element across all packaging and part of a strong brand.
Bold color blocking with bright Pantones make this beer line easily recognizable. This design takes inspiration from modern outdoor culture and brands in order to appeal to younger outdoor enthusiasts. It features compass arrows and a topographic map of Nelson County, the area where Devils Backbone Basecamp is located. A gold stamp marks their exact location on the map.
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