TASTES LIKE HOME.
The outdoors is really what brings the generations together. It also makes Devils Backbone what it is. This lager packaging refresh is designed is to attract younger outdoors enthusiasts through the light hearted and fun aesthetics of modern outdoor gear while still maintaining a clear classic beer inspiration. This beer truly says “Drink Outdoors Together.”
Branding, Package Design, Illustration
Photography: Devils Backbone Brewing Company
Bold color blocking with bright pantones make this beer easily recognizable. This design takes inspiration from modern outdoor culture and brands in order to appeal to younger outdoor enthusiasts. The badge shape takes inspiration from classic beer labels while working in collaboration with the DB logo.