MEAT THE NEW AYOBA.
Ayoba-Yo approached Ok Yellow with a 2-fold problem: their packaging got lost on the shelves and it didn't reflect the brand's personality. Our goal was to show off Ayoba's South African roots with vibrant colors and scenes that reflected their authentic home recipes. The recipes are not only authentic - they're healthy too, so we made sure to showcase that with bold callouts. We dropped the -Yo for a punchier name that matches the energy of the color palette - and it's easier to say with your mouth full of biltong! All of this came together to create a premium yet approachable brand that tells a more complete story about Ayoba's origin and quality products.
Brand Refresh, Package Design, Illustration, Marketing Materials
Photography: Ayoba
Grab-and-go Droewors beef sticks were a new addition to the Ayoba family. The Droewors packaging is bold and readable at a glance. Each product is as colorful as it is flavorful - refreshing in a market filled with masculine elements and neutral palettes.
Ayoba's refreshed brand seamlessly extends across seasonal packaging and limited release products with the consistency that's important to consumers. Their South African character shines through on every piece of marketing and packaging, making Ayoba a brand you trust with creating the best quality and most authentic meat products.
